Why I Became a Financial Advisor

Posted By The Nalls Sherbakoff Group, LLC on Mar 28, 2022


By Caroline M. Friedrich, CPA, CFP®

Have you ever wondered why I am passionate about developing holistic financial plans for my clients? Watch my video below to get to know my story.

If you want to work with a goal-focused, planning-driven advisor who strives to help you maintain your lifestyle and independence through retirement, reach out to schedule an introductory meeting!

About Caroline

Caroline Murphy Friedrich is a financial advisor with The Nalls Sherbakoff Group, LLC, an independent, fee-only financial planning and investment management firm. With over 12 years of experience in the financial industry, Caroline is dedicated to helping her clients make informed, long-term financial decisions that add value to their lives and positively impact future generations. Caroline has deep experience in accounting, having spent the first decade of her career as a CPA. Now she blends that expertise with her CERTIFIED FINANCIAL PLANNER™ certification to design comprehensive plans that incorporate all pieces of their financial puzzle. Caroline is a fiduciary, putting her clients’ interests first as she helps them navigate complex issues and implement strategies created for their unique needs. 

Caroline graduated from the University of Tennessee with a bachelor’s degree in accounting and a Master of Accountancy with a concentration in tax accounting. She is a proud Knoxville native who loves to spend her free time with her husband and their two daughters. When she’s not in the office, you can often find her exercising, golfing, reading, or enjoying her friends and family. To learn more about Caroline, connect with her on LinkedIn.