Personal Finance


By Lee Sherbakoff, CPA/PFS™, CFP®, RICP® Finding a financial advisor to guide you through your financial journey is an important step to reaching your financial goals. In your research for the right advisor for you, you may have come across the term “fee-only.” This term is usually used to describe registered investment advisors (RIAs) who provide services and planning that, by law, can only be in your best interest. But what does...

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“Lord, what fools these mortals be!” –Puck, A Midsummer Night’s Dream As a young investment advisor, I got my first taste of what psychologist’s call, very appropriately, Fear Of Missing Out, (FOMO) with the Beanie Babies craze.  In 1995 a new and novel tool, the internet, became widely available to Americans.  This new technology, which encourages and fosters crowd behavior, no matter how irrational, created the first internet...

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By Lee Sherbakoff, CPA/PFS™, CFP®, RICP® “If you fail to plan, you plan to fail,” as the famous saying goes. This is especially true when it comes to your finances. Most people don’t find the topic of financial planning the most exciting, or even know where to begin organizing their finances. We get it.  But just because it’s boring doesn’t mean it should be avoided. Delaying this task can be costly in many ways—in time, energy,...

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By Caroline M. Friedrich, CPA, CFP® Have you ever wondered why I am passionate about developing holistic financial plans for my clients? Watch my video below to get to know my story. If you want to work with a goal-focused, planning-driven advisor who strives to help you maintain your lifestyle and independence through retirement, reach out to schedule an introductory meeting! About Caroline Caroline Murphy Friedrich is a financial...

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By Lee Sherbakoff, CPA/PFS™, CFP®, RICP® After a three-year rally, the S&P 500 index has been down 10 of the first 15 trading days of 2022. This is nearing correction territory for the year, which is being down 10%.  In addition to the stock market decline, inflation has been causing concerns. Because inflation is reaching 40-year highs, it is expected that the Federal Reserve will begin raising interest rates in the spring,...

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By Lee Sherbakoff, CPA/PFS™, CFP®, RICP® We’ve all heard of the tortoise and the hare. The hare is quick and sure-footed, while the tortoise is slow and cautious. They enter into a race, and the hare is certain he will win—so certain that he decides to take a nap midway through. The hare oversleeps, lo and behold, the tortoise wins the race! From this simple fable came the age-old advice: Slow and steady wins the race. Though it’s...

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