Our Thoughts

"Either write something worth reading or do something worth writing." -Benjamin Franklin


November 2020 Monthly Insight — Courageous Control

Posted by on Sunday, November 1st, 2020 in Investing, Monthly Insights | 0 comments

“Courage is doing what you are afraid to do. There can be no courage unless you are scared.” — Eddie Rickenbacker, American fighter ace in World War I and a Medal of Honor recipient By now we have all come to expect the unexpected. But even with everything that has been thrown at us this year, we still don’t like unpredictability, especially when it comes to our money and investments. Because one of the major effects of the coronavirus pandemic has been increased market volatility, if you invest, you’ve likely been experiencing some...

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What’s Your Long-Term Care Plan?

Posted by on Tuesday, October 20th, 2020 in Monthly Insights, Personal Finance, Retirement, Wealth Management | 0 comments

What’s Your Long-Term Care Plan?

By Lee Sherbakoff, CPA/PFS, CFP®, RICP® There are a lot of things you don’t want to gamble with in life, like your retirement savings, how you raise your kids, or your health. Unfortunately, many Americans take one particular risk with their health, possibly without even realizing it, and that’s neglecting to make a long-term care plan. (1) Since 70% of people will need some form of long-term care during their lifetimes, it’s critical to have a plan to pay for these costs. (2) When you are healthy and thriving, it’s easy to focus solely on...

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October 2020 Monthly Insight — Think Slow

Posted by on Thursday, October 1st, 2020 in Monthly Insights, Personal Finance | 0 comments

“All you need is the plan, the road map, and the courage to press on to your destination.” — Earl Nightingalea, American radio speaker & author Heuristics are mental shortcuts, derived from previous experiences, that let us make decisions quickly and efficiently. They may have literally saved humankind from extinction.  If our ancestors were in danger, heuristics let them quickly decide between fight, flight, or freeze. Pick the right option, and you live to fight another day.  Heuristic decision-making is...

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The 3 Biggest Financial Mistakes I See

Posted by on Saturday, September 12th, 2020 in Investing, Personal Finance, Wealth Management | 0 comments

The 3 Biggest Financial Mistakes I See

By Lee Sherbakoff, CPA/PFS, CFP®, RICP® As a financial advisor, one of my responsibilities is to help prevent my clients from making financial mistakes that could derail their retirement plans. Every client’s situation is unique, but having worked in this industry for many years, I’ve come to see three common mistakes most pre- and post-retirees make.  I want to share these common mistakes with you today, so you can protect your wealth and live the life you want in retirement. Mistake 1: Not Planning For Unexpected Risks There are all...

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September 2020 Monthly Insight — A Lack of Foreknowledge

Posted by on Tuesday, September 1st, 2020 in Monthly Insights | 0 comments

September 2020 Monthly Insight — A Lack of Foreknowledge

“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” –Alan Greenspan, Former Chair of the Federal Reserve of the United States “Weather forecast for tonight: dark.” –George Carlin, American comedian Imagine yourself at the beginning of the year. You have knowledge that within weeks a novel virus will emerge that will shut down much of the global economy. Businesses will close, sporting events will be canceled, your daily routine will be altered, travel plans will be derailed,...

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